TechWire

UN Women Ad campaign uses Google Search to send a powerful message

UN Women recently launched an Ad campaign using Google Search to show the extent of gender inequality which exists today. The posters shows a predictive search to the prefixes Women Shouldn’t, Women cannot, Women need to and Women Should.  The predicted searches show just how bad the situation is. For example the top predictions for Women Shouldn’t are  “Women shouldn’t have rights”, “Women shouldn’t vote”, “Women shouldn’t work”. Take a look at the posters below.

 
UN-Womens-Rights-2

UN-Womens-Rights-3

 

UN-Womens-Rights-4

 

UN-Womens-Rights-1

So Techwire checked the same predictive text on local google.lk while also comparing the results between women and men. Women had only one positive search prediction while Men got only one negative prediction. Thus showing the inequality issue existence at a local level as well.

Women shouldn’t work

Men shouldn’t wear flip flops

Out of the lot, there were few amusing ones as well. Seriously who searches for “Men should wear Sarees”. Check out the entire google.lk predictive searches below. Kudos to UN Women for the creative Ad campaign. (Image Credits – unwomen.org)

Sri Lanka predictive Search

      

About author View all posts Author website

TechWire

Techwire delivers the latest in technology, science, gadgets, startups and events for the Sri Lankan Tech community.

Leave a Reply

Your email address will not be published. Required fields are marked *