In the era of smartphones and tabs, app usage is rising rapidly. According to data by Flurry analytics, the overall app usage has increased by 115% . That means the usage has more than doubled. The category of apps with the most growth is the messaging and social apps. You would kind of expect it, considering the fact that 2013 was the year that facebook offered snapchat a whopping 3 billion dollars for acquisition. But then again tripling the usage in a single year is quite high. Maybe one can relate it to the fact that people are more and more moving away from traditional SMS, to chat apps. Even in SL the rise of apps such as whatsapp is steady.
The utility/productivity apps is the category with the second highest growth, showing that people are starting to rely on their smartphones to be organized. Take a look at the other growth rates of app categories in the below infographic by statista.
